Headleys Solicitors, one of the East Midlands most reputable legal practices, has appointed Lutterworth-based AVA PR Ltd, a leading public relations and marketing consultancy, to work with them on a range of new corporate communications projects.
The legal firm, with offices in Lutterworth and Hinckley and divisions specialising in Conveyancing, Wills Probate and Business Employment, Divorce and Family Law, Accident and Personal Injury and Litigation has initially commissioned the digital media team at AVA to design and develop a new website, encompassing search engine optimisation, following which there will be a roll out of new marketing collateral, incorporating the launch of the practice’s corporate communications strategy.
“With the changes in legislation relating to how solicitors operate, and rules and regulations affecting how we compete for business, we felt the time is right for Headleys to review how it communicates with its clients, business colleagues and other stakeholders,” Commented Rod Stephenson, partner. “AVA has a similar ethos to Headleys in that it is locally focused but with far reaching experience and expertise. We are looking forward to seeing what they come up with creatively whilst ensuring our core brand messages remain true to the principles of the practice.”
AVA’s Michelle Tayton said: “Growing our client base in professional services is particularly pleasing as this is an area where we can be really cost effective, providing a full marketing and PR service for businesses which don’t have the requirement or capacity to employ their own in-house teams. We are really looking forward to helping Headleys target and communicate their professional message effectively.”
AVA can now add Headleys Solicitors to their growing list of Lutterworth-based clients including Eco Track & Access, portable flooring & access solutions; Howell & Co, accountants & business advisors; Longland Safety Management, health & safety specialist trainers and Wells McFarlane, Chartered Surveyors.